MNY Catwalk to Sidewalk

Official Rules


1. Eligibility:

MNY Catwalk to Sidewalk (the “Contest”) is open only to legal residents of Canada, the United Kingdom, and the fifty (50) United States (and District of Columbia) who are at least eighteen (18) years old at the time of entry. Employees of L’Oreal USA, HelloWorld, Inc., and any of their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Contest is subject to all applicable local laws and regulations and is void where prohibited.

Grand Prize winner, if a resident of Canada or the United Kingdom, must have a passport to travel to the United States on 9 – 13 February, 2017.

2. Sponsor:

Maybelline New York, Consumer Products Division of L'Oreal USA, 10 Hudson Yards, New York, NY 10001, U.S.A.

3. Agreement to Official Rules:

Participation in this Contest constitutes entrant’s full and unconditional agreement to these Official Rules. Sponsor’s decisions, which are final and binding in all matters related to this Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.

4. Timing:

The Contest begins on 20 January 2017 at 12:00 a.m. Eastern Time ("ET") and ends on 29 January 2017 at 11:59 p.m. ET (the "Contest Period") Instagram's servers are the official time-keeping device for the Contest.

5. How to Enter:

To participate, you will need to have an Instagram account. Instagram accounts are free but is subject to its terms and conditions ( Posting on Instagram requires a mobile device and therefore message and data rates may apply. Your account settings must be set to "unprotected" and/or "public" in order for your posts to be viewable by Sponsor.

Sponsor will post three (3) high fashion make-up looks for New York Fashion Week on its spokesmodels. Enter by taking inspiration from any of these high fashion makeup looks and creating your own street look on yourself. Post a photo (that includes only 1 image) to Instagram of your look and include a comment (in English) that describes how you made the selected high fashion look your own. Include the following hashtags with your post: #mnycontest and #mnycatwalktosidewalk.

By posting your photo and comment (herein your "Submission"), you agree that it conforms to the guidelines and content restrictions below and that Sponsor, in its sole discretion, may disqualify you if it believes that it fails to conform.


  • The Submission must include a photo and comment;
  • The Submission's comment must be in English;
  • The photo must include only 1 image (a collage or video will be disqualified); and
  • The photo must show the make up on the entrant (models are not permitted).

Content Restrictions:

  • The Submission must be entrant's original work;
  • The Submission may not make any claims or beliefs (positive or negative) about any product used;
  • The Submission must not contain brand names or trademarks other than those owned by Sponsor, which entrant has a limited license to use in his/her Submission in this Contest. For example, the Submission may not include product logos and brand names other than Sponsor’s may not be displayed;
  • The Submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
  • The Submission must not disparage Sponsor, or any other person or party;
  • The Submission must not contain material that is inappropriate, offensive, indecent, obscene, tortious, defamatory, slanderous or libelous;
  • The Submission must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age; and
  • The Submission must not contain material that is unlawful, in violation of, or contrary to the laws or regulations in any state where Submission is created.

Limit: Each entrant may post up to three (3) unique Submissions (one (1) Submission for each of the high fashion looks posted by Sponsor). Submissions received from any person Instagram account in excess of the stated limit will be void. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different Instagram accounts, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the Instagram account used to register will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses used to create the Instagram account. Each potential winner may be required to show proof of being an authorized account holder. Released Parties (as defined in Section 10, below) are not responsible for lost, late, un-received, incomplete, invalid, un-intelligible, garbled, delayed, or misdirected Submissions; all of which will be void.

6. Sponsor's Use of Submissions:

Uploading a Submission constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission.

7. Winner Determination:

Winners will be determined after the Contest Period by a panel of qualified judges (including at least one judge that is independent from Sponsor) determined by Sponsor in its sole discretion. The judges will select the entrant with the highest-scoring Submission (potential Grand Prize winner) and another five (5) entrants with next highest scoring Submissions (potential First Prize winners) from among all eligible Submissions based on the following criteria (“Judging Criteria”):

  • Creativity/uniqueness of the look created (30%);
  • Beauty of the look created (25%)
  • Photo demonstrates inspiration from the high fashion makeup look (30%); and
  • Comment articulately demonstrates how you interpreted the high fashion look to create a street look (15%)
In the event of a tie, the entrant whose Submission received the highest score for Creativity/uniqueness of the look created, as determined by the qualified judges, in their sole discretion, will be deemed the applicable potential winner from among the tied entrants. Sponsor reserves the right to select fewer than six (6) potential winners, if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Submissions. Sponsor will not disclose judging scores.

8. Winner Requirements:

Potential winners will be notified by @Maybelline with a comment on potential winner's post and additional prize claim instructions as private message. The potential Grand Prize winner (parent/legal guardian if a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability Waiver and, where not prohibited, a Publicity Release ("Declaration"), which must be received by Sponsor within two (2) days of the date notice or attempted notice is sent, in order to claim his/her prize. Grand Prize winner may also be required to pass a confidential background check in order to be confirmed. Potential First Prize winners will be required to provide Sponsor with full name, email address, home mailing address, and birth date to confirm eligibility and provide sponsor with information required for prize fulfillment. If any potential winner cannot be contacted, fails to execute and return the Declaration or provide any other requested information, within the required time period (as applicable), does not comply with these Official Rules, or if prize is returned as undeliverable, potential winner forfeits the prize. If a potential winner is disqualified for any reason, the prize may be awarded to a runner-up, if any, in Sponsor’s sole discretion. Only three (3) alternate winners may be determined (time permitting for the Grand Prize), after which the applicable prize will remain un-awarded.

9. Prizes:

ONE (1) GRAND PRIZE: A trip for winner and a guest to New York, NY to attend select New York Fashion Week events 9 – 13 February 2017. Trip package includes round trip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to one of the three airports that server New York, NY; four (4) nights' accommodations at a hotel determined by Sponsor in its sole discretion (single room, double occupancy); passes for winner and guest to attend a Maybelline sponsored fashion show, hair styling and makeup for winner and guest for this show; opportunity for winner and guest to attend a one hour workout class with a Maybelline spokesmodel, and invitation to attend a Maybelline New York private fashion week party as the date of a social celebrity. Approximate Retail Value ("ARV") of the trip package is $8,000 USD. Winner must travel on the dates determined by Sponsor in its sole discretion or prize will be forfeited. Trip must be booked immediately upon winner confirmation. Travel and accommodations are subject to availability. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in this Contest, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. Unless child of winner, travel companion must be eighteen (18) years of age or older as of the date of departure and must travel on same itinerary and at the same time as the winner. If winner is a minor in his/her place of residence, travel companion must be winner’s parent/legal guardian. Travel companion must execute liability/publicity releases prior to issuance of travel documents. Winner and travel companions are solely responsible for having valid passports and any other documents necessary for international travel, if applicable. Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for round trip air travel at Sponsor’s sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible if Fashion Show, party, or work out session are delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. If winner is a resident of the United States, Sponsor will provide winner with an additional $3,000 fulfilled as a check to assist with the tax liability associated with the prize. Total maximum ARV is up to $11,000 USD. Actual value may vary based on airfare fluctuations, currency value fluctuations, and distance between departure and destination. Winner will not receive difference between actual and approximate retail value.

FIVE (5) FIRST PRIZES: An assortment of Maybelline product selected by Sponsor. ARV: $150 USD.

Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize (or a component thereof) for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) prize per person. First Prizes will be fulfilled 8 – 10 weeks after the end of the Contest.

10. Release:

By receipt of any prize, each winner agrees to release and hold harmless the Sponsor, HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Contest or receipt or use or misuse of any prize, including any related travel. For residents of the United Kingdon, this Release does not apply to claims for personal injury or death caused by the negligence of Sponsor.

11. Publicity

Acceptance of any prize shall constitute and signify each winner’s agreement and consent that Sponsor and its designees may use the winner’s name, hometown, country, likeness, photo (including Instagram profile photo and any photos taken at New York Fashion week events), Submission, and/or prize information in connection with the Contest for promotional, advertising or other purposes, worldwide, in any and all media now known or hereafter devised, including the Internet, without limitation and without further payment, notification, permission or other consideration, except where prohibited by law.

12. General Conditions:

Sponsor reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion and subject to the approval of the Régie des alcools, des courses et des jeux. If terminated, Sponsor may, in its sole discretion, determine the winners from among all non-suspect, eligible Submissions received up to time of such action using the judging procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the Submission process or the operation of the Contest or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner and void all associated Submissions. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

13. Limitations of Liability:

Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Submission process or the Contest; (4) printing, typographical, technical, computer, network or human error which may occur in the administration of the Contest, the uploading, the processing or judging of Submissions, the announcement of the prizes or in any Contest-related materials; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize (including any travel/activity related thereto). Released Parties are not responsible for misdirected or undeliverable Submissions or for any technical problems, malfunctions of computer systems, servers, providers, hardware/software, lost or unavailable network connections or failed, incomplete, garbled or delayed computer transmission or any combination thereof. Released Parties are not responsible for any unauthorized third-party use of any Submission.

14. Disputes:

Except where prohibited, each entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan U.S.A.; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Michigan, U.S.A without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan. For Residents of Quebec Only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

15. Entrant's Personal Information:

Participation in the Contest implies authorization if entrant is selected as a winner to transfer his/her personal data to the United States (which has different data protection laws and may not protect your personal data in the same ways your data would be protected in Canada or the United Kingdom). The personal data, if collected, will be used solely for purposes of administration of the Contest, including fulfillment of prizes, and will be treated in accordance with the Promoter’s privacy policy, available at

16. Winner List:

Winners will be announced on Maybelline's Instagram page.

17. General:

Nothing in these terms and conditions shall be deemed to exclude or restrict any of the winner's or entrant's statutory rights as a consumer.

© 2017 HelloWorld, Inc. All rights reserved.

MNY Catwalk to Sidewalk



NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 AND OLDER. VOID WHERE PROHIBITED. Enter Contest by: January 29th at 11:59 pm EST . For Official Rules and complete details, visit Sponsor: Maybelline New York a Consumer Products Division of L'Oreal USA. .


NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.), 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Enter Contest by: January 29th at 11:59 pm EST. For Official Rules and prize descriptions, Sponsor: Maybelline New York a Consumer Products Division of L'Oreal USA. 10 Hudson Yards, New York NY 10001.

Abbreviated rules for online Ads – Banner

NO PURCHASE NECESSARY. Enter Contest by: January 29th at 11:59 pm EST . To enter and for Official Rules, visit

Abbreviated Rules for online Ads – Not a Banner

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.), 18 years or older. Enter Contest by: January 29th at 11:59 pm EST . To enter and for Official Rules, including prize descriptions, visit . Void where prohibited.

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